In the spirit of the holiday season, the Connequity team has asked industry experts across the country to share their most valuable business insights on how to both generate and cultivate leads. Check back throughout December for more tips on how to get active in the referral economy and develop strategic partnerships to grow your business. With the New Year fast approaching, this is the perfect time to take a look at how you can refocus on your professional goals and get connected to the right people!

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Networking Tip #2

1. You can attend all of the networking events you want, but if you’re not able to connect with the right contacts you could be wasting your time. Think strategically about the events and organizations that are the best fit given your business and networking goals, and plan accordingly.

2. Always be connecting! In traditional selling, ABC stood for “Always Be Closing.” In the age of social media, it should now stand for “Always Be Connecting.” Instead of focusing solely on making the sale, look for opportunities to continue to grow your network by connecting with prospective clients, strategic partners, and vendors.

3. Follow up, follow up, follow up! Any strategy is only as good as your ability to follow up in a timely manner. That doesn’t mean never. That doesn’t mean three weeks later. You should try to respond within 24 hours while the interaction is still fresh in your mind. Connect via LinkedIn and look for opportunities to continue a dialogue as appropriate.

– Shawn Graham, Marketing | PR | Business Development, www.ShawnGraham.me

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